As India gears up for the 2024 Lok Sabha elections, the Bhartiya Janata Party (BJP) has officially begun its campaign. This significant political move was initiated on Thursday, January 25, by party president JP Nadda in the presence of Prime Minister Narendra Modi. Signaling its readiness for the upcoming general elections, the BJP unveiled a campaign video that is both a call to action and a statement of intent. Central to this launch is the two-minute and ten-second video featuring the party’s theme song, “Tabhi toh sab Modi ko chunte” (That’s why people select Modi), which articulates the widespread support for Prime Minister Narendra Modi.